Understand Visits, Users, and Sessions
Analytics use a few terms that look similar but measure different things. Understanding the difference helps you read the numbers correctly.
Definitions
| Term | What it measures |
|---|---|
| Session | A group of actions during a stretch of activity. A session starts when a visitor opens the assistant and ends after inactivity. |
| Visit | A session that started — every visit is one session. |
| Unique user | A distinct visitor identity stored in the browser. If you don't set a userId in the embed, Seekdown generates a UUID and stores it in localStorage. |
| Query | A question asked to the assistant — one query, one answer. |
| Reaction | Feedback on an answer — a thumbs-up (positive) or a thumbs-down (negative). |
Why Numbers Can Differ
- One person, two browsers = two unique users. The identity is stored per
browser, so the same person using Chrome and Firefox counts twice.
- A session can start without a query. A visitor who opens the assistant,
reads the welcome message, and leaves creates a session (and a visit) but zero queries.
- Dashboard preview traffic is excluded. Testing from the playground doesn't
count — only traffic from embeds, shared links, and the embedded preview.