Media tracking

Turn web noise into clear updates

Track news, competitors, and brand mentions. Get short, cited updates your team can act on.

What you get

One shared “What changed?” assistant for your team

  • Content aggregation across news, blogs, forums, and competitor sites.
  • AI summaries + tagging (topics, sentiment, urgency) in a consistent format.
  • Citations to every source so stakeholders can verify fast.
  • Recurring runs so you don’t rely on manual checks and tabs.
  • An internal assistant anyone can ask: “What’s new about X?”

Related use cases: competitive intelligence monitoring. Related read: verified insights for pre-sales.

Step by step

Build your media watchtower in five steps

1

Define the scope

Choose the brands, topics, and sources you care about—then set what counts as “important”.

2

Launch web search and crawl jobs

Combine broad search coverage with targeted crawlers for your must-watch sources.

3

Summarize and score with AI

Summarize, tag, and score mentions so the team can triage quickly—and always keep the source link.

4

Schedule recurring runs

Run hourly/daily/weekly so your dataset becomes a living, searchable archive.

5

Activate the assistant

Share one assistant that answers “What’s new?” with summaries and citations for every stakeholder.

FAQ

Common questions about media tracking

Does it cite the original sources?

Yes. Summaries and answers can include citations so people can verify and click through.

Can I track competitor websites, not just news?

Yes. Use targeted crawlers for competitor pages and combine them with broader web search.

How do I avoid missing important mentions?

Set keywords, priority sources, and schedules. Use AI tagging/urgency prompts to surface what matters.

Who should use the assistant internally?

PR/comms, marketing, leadership, product, and sales teams—anyone who needs the same shared reality.

Ready when you are

Launch always-on media monitoring

Give your team one assistant that hears the whole industry and reports back with citations.